Bathrobe Market Overview:
Made of silk, cashmere, nylon or any other material, the bathrobe is a piece of loose-fitting garment usually worn as a cover to soak away the water after a bath. It can be used at homes, while today, hotels also provide bathrobes for the sake of convenience. There are many variants of this garment. Flannel, Terry, Velour, Waffle are all different categories of this garment made of a different material for a specific purpose. They also determine the shape of the garment and are available in all colours and sizes.
Bathrobe Market Size:
Global Bathrobe market is valued at USD XX million in 2017 and is projected to reach USD XX million by the end of 2021, growing at a CAGR of XX% during the period 2017 to 2021.
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Bathrobe Market Drivers and Restraints:
Because of the unorganized market dominating locally, big players join hands to be able to compete with the local vendors. This strategy helps in expanding the portfolio as well as the customer database. In terms of costs involved in manufacturing, quality and price, the competition is always growing. The upstream raw material movement also usually involves multiple levels of processing involving high costs to be undertaken, while the downstream channel involves middle men which increases prices. In spite of this, rapid urbanization, rising disposable incomes, westernization and extensive use of the bathrobe is expected to keep the market afloat with big players using strategies like product placement, and mergers and acquisitions.
Bathrobe Market Geographical Segmentation:
Geographically, it is used all over the world, but the concept arises from the kimono or a summer dressing variant from Japan. Other markets include North America, Asia Pacific, Latin America, Middle East and Africa. Most countries import or export bathrobes depending on the style and fabric availability. China is known to extensively export bathrobes across to many countries like the US and parts of Middle East apart from manufacturing for its own usage. Recently, the South East markets have brought in variants of bathrobes including knitted, embroidery etc. Cheap labour and technology advancement have made this market boom extensively here. This is applicable to not just the women’s format of bathrobes but also those of men. Exporting, therefore, is a strong game for these countries.
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Key Players of Bathrobe Market:
The market is highly fragmented, owing to the fact that there is no real standard for the quality of bathrobes and hence the quality factor is affected subsequently. Some of the organized players in this market are Canasin, SUNVIM, Boca Terry, Monarch Cypress, Abyss and Habidecor, Downia, etc. Today, with online sales taking over the offline market, most of the players sell through big and small retailers online.
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