7 March 2019, India Frozen Food Market is expected to be valued at $1,322.3 million by 2024. India is the second largest food producer in the world straight after China. Despite strong agriculture production base, a noteworthy amount of food produced gets wasted owing to poor storage and inadequate infrastructure in country. Hence, frozen processed food products with longer shelf life and easy preparation than traditional food products, are expected to be booming and hence, bring new players in the market to serve the rising requirement with adequate and sustainable infrastructure. India being the tropical country, vast amount of post-harvest losses of vegetable and fruits takes place every year and therefore, frozen convenience food is expected to solve the problem over the coming years.
The Indian industry comprises of heat-and-eat vegetarian, ready-to-cook, fry, and non-vegetarian food products, and is chiefly dominated by some regional players and select national brands. However, the frozen food market in India is at a nascent stage owing to low awareness, few products, lack of refrigeration equipment, and underdeveloped cold chain network.
The paucity of time along with growing urbanization, lots of Indians are preferring western dishes over traditional food products. The population of working women and young professional teenagers living alone is increasing the demand. Increased shelf life, good visibility, a variety of frozen food products, and offering free samples in food markets is expected to provide further exposure to these products in country over the coming years.
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Regardless of the variety of offerings and expected promising growth, the frozen food industry in India is at nascent stage however, companies are focusing on finding out more promising freezing process which will reduce the production time and will help in increasing the volume in minimum time. Lack of necessary back-end infrastructure is causing delays and failures in delivery of frozen food products from the manufacturer to retailers and also is expected to hamper the quality of the products.
Hexa Research has segmented the India frozen food market report based on type and distribution channel:
Segmentation by Food Type
• Frozen ready meals
• Frozen Pizza
• Frozen fish/seafood
• Frozen Meat
• Frozen potato products
• Frozen bakery products
• Others
Segmentation by Distribution Channel
• Online
• Offline
Key players analyzed:
• Mother Dairy Fruits & Vegetables Pvt Ltd.
• Sahar Enterprises L.L.C.
• Innovative Foods Ltd.
• McCain Foods Limited
• Kohinoor Foods
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