May 11, 2019 – The scientists and researchers at the Skin Research Institute have been hard at work on a brand-new straightener that they claim will work for all hair types, even for thin and damaged hair. In fact, they even claim that it can help improve hair health.
SRI’s Director of Research and Development Jennifer Leigh stated that “Infrared heat has been a part of the salon world for a while, but up until now has been very expensive for consumers. With the SRI Xtreme Health, we’re proud to make gentle infrared straightening more accessible.”
Infrared straightening works by heating hair from within, protecting the cuticle and preventing heat damage and split ends. As a result, hair looks shinier, feels softer, and retains more moisture than with ordinary flat irons. Traditional straighteners work by heating hair directly with ceramic or metal plates. Lower-end metal plates can cause heat damage especially when heat is not distributed evenly, which is why SRI believes their Xtreme Health Straightener is such a revolution in the hair care industry.
“We tried to bring the best of both worlds to the consumer,” said Leigh. “The SRI Xtreme Health incorporates both infrared straightening and ceramic-coated titanium plates, which heat up quickly but provide gentle, even heat. This is in contrast to older and lower-end straighteners, which zap hair with direct heat from low-quality plates made of aluminum or Teflon.”
“With the SRI Xtreme Health Straightener, women are consistently seeing daily improvement for their hair, with hair looking brighter and feeling softer than ever before,” Leigh added.
You can read more about the SRI Xtreme Health’s technology here.
The flat iron also incorporates numerous safety features, including a swivel cord, 60-minute auto shut off, and a True Temperature display that shows exactly how hot the straightener is. SRI is also offering a 10-year warranty and 60 day money back guarantee on the straightener. They have more information about these warranties and guarantees on their FAQ page.
“We’re so confident customers will love the straightener, we guarantee 100% satisfaction,” said R&D Director Jennifer Leigh. “That’s why we offer our warranty and money back guarantee.”
You can find out more about SRI and the Xtreme Health Straightener at their website.
Media ContactCompany Name: Skin Research InstituteContact Person: Media RelationsEmail: Send EmailPhone: (800) 958-1094Country: United StatesWebsite: http://skinresearchinstitute.com
